Brightfox, a hydration drink, needed more than just a brand book—it needed a bold, ownable platform that could disrupt the category and tell a compelling brand story. I developed the concept of “Resurrection”—a powerful narrative built around renewal, recovery, and coming back stronger. The brand book became a strategic and visual foundation, complete with storytelling frameworks, campaign examples, and a full identity system including color palettes and typography. It served as the definitive brand bible, guiding marketing and creative teams across every touchpoint.
