Social media is a fast-paced, disposable medium where content is quickly consumed and just as quickly forgotten. In order to stand out and stay relevant, brands must craft messaging that not only grabs attention in the moment but also builds anticipation for what comes next.
The goal is to create a "I can't wait to see the next one" mentality among your audience—content that feels episodic, evolving, and essential to follow. This requires a consistent narrative that doesn’t just sell a product or idea but tells a broader, ongoing story about your brand.
Each post, video, or interaction should build on the last, deepening the audience's connection and giving them a reason to stay engaged over time.
"Be The Sun, Not the Salt" is a self help book on being your best self.
This campaign was an awareness campaign to promote the book.
We launched Sydney Beer in the Summer of 2024.
A lot of social media for a new brand.
During the Midterm Elections of 2018, a local business wanted to get into the conversation and contextually grab attention by creating a limited time flavor combination. The new flavor was handed out at voting sites in Philadelphia.
The insight for eating ice cream? You're always happy; For that ice cream moment. Bassett's is the oldest ice cream company in the US. We all have bad days, but with Bassett's in day can turn out good. So, I created a vintage character that has some bad moments. All of the situations are "G" rated, not like "Itchy and Scratchy" situations from the Simpsons (with bloody scenes, skin being ripped off and eyeballs popping out.)
Most Tequila brands are promoted by celebrities. We decided to use the character on the bottle as our anti-celebrity character.